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Content can improve SEO and the shopping experience
Content is a big part of search engine optimization and the general shopping experience of the consumer. Good content can easily bolster rankings in search engine results pages. On the shopping side, content can appeal to customers and compel them to make purchases.
Here’s a brief rundown of how content can improve a site’s SEO performance:
• Posting original and insightful content will make a site an authoritative source of information, strengthening its place in the SERPs in the process
• Repurposing and slanting manufacturer content to match customer preferences can go a long way in terms of compelling browsers
• User-generated content, like product reviews, will make the shopping experience more authentic for consumers
• Placing content filled with links in social media can route traffic to sites, giving brands the chance to get more customers
Source: MULTICHANNEL MERCHANT