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Last Click News keeps marketing and media professionals up to date in this changing area of’Last Click’, new methods used in the analysis and measurement of both online and offline media and areas of interest to those in the field of media buying.
Since the first days of online ad measurement, the ‘last click’ or the last customer engagement received full credit for the action. Years later, many studies have confirmed that consumers actions are influenced by ‘widespread overlapping advertising across multiple sites’ – yet the ‘last click’ still receives credit. Estimates are now that between 90 – 96% of online actions were the results of engagements other than the last ad seen. The end result – hundreds of millions of dollars are being wasted on marketing campaigns that do not end up with proper results. Last Click News is edited by David Castillo.
Vanessa Branco – CEO of Versa 9
Vanessa’s in-depth knowledge and understanding of the online advertising space, from media buying and marketing, to creative flow and optimization is a true asset to Last Click News. As the second employee in MIVA Direct’s advertising division, she worked closely with the SVP of Advertising helping to build the entire display advertising division for MIVA Direct. Vanessa currently manages display advertising campaigns for several clients with budgets from $20,000 a month to $1 million+ a month.
Jerry West – CEO of Web Marketing Now
Mr. West started in the web design / SEO field in 1996. As a former software tester for WordPerfect and Novell, he had the foundation needed in order to become one of the most recognized search engine analysts in the field. As author of the SEO Revolution, Mr. West continues to bring cutting edge methodologies to the market that have been tested and proven on real sites. In his career he has consulted for General Electric, Ford Motor Company, Monster.com, Tupperware, AT&T, Sun Systems, Psion Teklogix, and dozens of other top companies.
Stephen Schramke – CEO of Logic 361
As the CEO of Logic 361, his team has created an innovative solution which provides unique performance insights for professionals in the world of SEM. Throughout his career, Stephen’s accomplishments include angel, corporate and venture capital fundraising for three companies, the sale of seven companies and the successful development and market introduction of nineteen software, hardware and Internet products and services.
Devin Cambridge – CEO of Cambridge and Smith
Devin Cambridge is Chief Executive Officer of Cambridge and Smith, LLC, a project management and engineering consultancy servicing the entertainment and communications industries.